Associate Director, Marketing Manager

• Led end-to-end delivery of multi-channel marketing and digital initiatives, managing timelines, dependencies, and cross-functional stakeholders.

• Managed multiple concurrent workstreams within complex marketing initiatives, balancing competing priorities while ensuring high-quality, on-time delivery.

• Supported A/B testing and campaign experimentation to refine messaging, layouts, and user journeys.

• Led ongoing exploration of AI capabilities, helping teams identify practical, scalable ways to integrate AI into daily operations.

• Partnered closely with compliance to ensure all marketing materials met regulatory standards and approval processes.

Skills: Workfront | Project Management | Content Development | Seismic | AI

Digital Marketing Specialist | Contract

• Managed end-to-end digital marketing campaigns for financial advisors, overseeing processes from order initiation to execution, ensuring flawless delivery and quality control.

• Proficient in diverse marketing tools including HubSpot, Active Campaign, Zapier, Unbounce, and multiple social media platforms, with a proven ability to quickly adapt to new software.

• Owned and optimized key sections of consumer-facing websites, managing content strategy, updates, and execution aligned to launches, promotions, and campaign priorities.

Skills: Photoshop | Illustrator | InDesign | Project Management | Digital Marketing

Senior Art Director

• Maintained content calendars across campaigns, offers, and audience segments, ensuring timely delivery and alignment with business goals.

• Developed a cohesive visual strategy for social media content, ensuring brand consistency while adapting to platform-specific trends and best practices.

• Designed and implemented data-driven A/B tests for social media graphics, leading to improved click-through rates and content performance.

Skills: Branding | A/B Testing | Adobe Creative Suite | Presentation Design | Strategy

Senior Art Director

• Developed high-impact visual content for digital platforms, print media, and client presentations, supporting Allianz’s business development initiatives.

• Collaborated with cross-functional teams, including product managers and business analysts, to ensure alignment of creative assets with strategic goals for B2B audiences.

• Created customized marketing materials for key stakeholders, enhancing communication with corporate clients and partners.

Skills: Branding | A/B Testing | Adobe Creative Suite | Presentation Design | Strategy

Senior Art Director

• Spearheaded agile design sprints to craft innovative visual narratives, balancing brand aesthetics with user-centric design principles, resulting in an increase in audience engagement across platforms.

• Implemented sprint-based design processes to swiftly introduce new, brand-consistent visual trends, while maintaining alignment with evolving social media best practices, boosting follower growth.

• Orchestrated cross-functional collaboration to produce on-brand content for high-impact campaigns, while directing photo and video shoots for vehicle inventory, dealership locations, and corporate initiatives.

Skills: Adobe Creative Suite | Social Media | Photography | Problem-Solving | A/B Testing

Creative Services Manager

• Orchestrated cross-functional teams to deliver visually striking event collateral, including (but not limited to) program booklets, websites, and branded materials, ensuring consistent design across all touchpoints.

• Implemented and maintained enterprise-wide project management systems, streamlining processes and enhancing efficiency across multiple simultaneous projects.

• Leveraged expertise in Adobe Creative Suite and emerging design trends to produce innovative, client-focused creative solutions within tight deadlines.

Skills: Event Planning | Creative Project Management | Adobe Creative Suite | Print

Art Director

• Collaborated closely with Creative Directors to craft award-winning visual narratives for prominent brands including VapoRub, DayQuil, NyQuil, and Tri-Honda, elevating brand identities through cohesive design language.

• Directed multi-channel creative campaigns, orchestrating the visual storytelling for TV commercials and social media branding to web banners and immersive website experiences, ensuring a seamless brand journey across all touchpoints.

• Contributed to the visual strategy for a successful pitch presentation, playing a pivotal role in securing the Tri-Honda account and demonstrating the power of compelling visual storytelling in business acquisition.

Skills: Adobe Creative Suite | Social Media | A/B Testing | Branding | Pitch Decks