Carmax

As an Art Director at CarMax, I played a pivotal role in shaping the brand's online presence through strategic social media initiatives. I led a talented team in creating visually compelling content that resonated with our audience, ensuring consistency across all platforms. In addition to my social media work, I also spearheaded the design and production of print and digital billboards, optimizing them for maximum impact. My responsibilities included resizing visuals for best practices across different media, developing and executing creative campaigns, and enhancing user engagement. By leveraging data-driven insights, I helped CarMax not only increase its follower base but also foster a deeper connection with its customers, positioning the brand as a leader in the automotive industry.